Press Kit

Take a closer look at our story, achievements and the latest assets available for press and media inquiries.

About HomeWell Care Services

HomeWell’s story began in 1996 when Joshua Hoffman—a Seattle caregiver—felt inspired to start his own home care business after witnessing firsthand its benefits on the quality of life of his clients. Motivated by a desire to empower local seniors to age safely and experience fuller lives from the comfort of home, he launched “Hoffman’s Home Helpers” with our original brand program, LEAP (Life Enrichment & Activities Program). In 2002, Hoffman changed the business’s name to HomeWell Senior Care and started franchising by 2003, establishing locations across North America. In 2019, amid HomeWell’s rebrand, our franchise changed its name to HomeWell Care Services to emphasize the need for in-home care services for the under-65 population.

Today, HomeWell Care Services is one of the nation’s premiere in-home care providers franchised by HomeWell Franchising Inc. Its agencies serve seniors and others in need of home care throughout their local communities with personalized in-home care plans designed to suit each client’s specific needs and Signature Programs for fall prevention, post-medical care and life enrichment. Passionate about making a difference in the lives of clients, their families, franchise owners and employees, and the communities its agencies serve, HomeWell’s primary goal—achieved through its franchise agencies—is to bring more enjoyment to the lives of those who find it increasingly difficult to function well on their own.

Digital Artwork

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Award-winning home care

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News and press

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Find your local HomeWell agency

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