Support and Training
From day one, we start equipping HomeWell franchisees with the knowledge, tools, and guidance they need— no matter their professional backgrounds or prior experience in home care.
Launching with confidence
Starting a new business can feel overwhelming, but with HomeWell, you're never alone. Each new franchisee is guided through a structured onboarding process called LaunchWell, our proprietary training pathway that turns first-time owners into confident leaders.
Unlike lecture-heavy training sessions, LaunchWell combines flexible online learning with interactive workshops, ensuring you absorb information at your own pace while connecting with peers who are on the same journey. Whether you come from healthcare, entrepreneurship, or a completely different field, LaunchWell is designed to equip you with the essential skills and knowledge to successfully open your doors and capture your local market.
Award-winning learning experience platform
Our Learning Lab, a next-generation Learning Experience Platform (LXP), is the central hub for all franchisee training and development. Recognized with a Brandon Hall Group™ Silver Award for Excellence in LXP Implementation and a McKnights Tech Award, it provides an engaging, role-based learning environment for you and your staff.
By tailoring content to each role in your agency, Learning Lab not only improves operational efficiency but also strengthens employee retention—giving you a critical advantage as you scale your business.
Dedicated coaching and ongoing support
Throughout your ownership journey, you'll be paired with a Franchise Business Coach (FBC), a seasoned expert who becomes your primary contact and mentor. Beyond one-on-one coaching, you'll also benefit from HomeWell's larger support ecosystem: annual conferences, monthly webinars, peer networking, and direct access to a collaborative network of owners across the country. Your FBC will:
Marketing and technology that scale with you
We understand that local visibility and reputation are crucial for building trust. That's why HomeWell provides a turnkey marketing platform with ready-to-use collateral, customizable campaigns, vetted vendor partnerships, and a best-in-class digital dashboard to manage online listings, reviews, and social media from one place.
This technology saves you time, simplifies your digital footprint, and ensures your agency always looks professional in the eyes of potential clients, referral partners, and caregivers.
Behind the brand
Get to know the people and principles that drive our ongoing training and support. From our Franchise Business Coaches and Franchise Services team to our Executive Leadership and corporate staff working behind the scenes, every member of HomeWell helps further our shared mission.
Take the first step
From day one, you’ll have a full team behind you—coaches, trainers, marketing experts, and industry leaders who are dedicated to helping every HomeWell franchisee achieve their goals. Whether you’re new to home care or bringing existing experience, you won’t be building your business alone.
If you’re ready to explore ownership with a brand that supports you every step of the way, we’re here and ready to help.
Fill out the form or email us at franchising@homewellcares.com to connect with our team.
