Frequently Asked Questions

Owning a franchise takes the same motivation, dedication and grit as running any business. If you are decisive, team-oriented and flexible, you already have qualities that can make you a strong owner. 

At HomeWell, we value passionate, community-minded professionals and can train you in the essentials of home care. Learn more and take our free personality assessment on our “Are you the right fit” page.

Your initial investment covers start-up and early operating costs, then ongoing expenses such as payroll and marketing. Franchise owners are financially responsible for various costs, including: 

• Franchise fees 
• Legal licensing and permits 
• Real estate 
• Construction/furnishing expenses 
• Training accommodations 
• Operational materials 
• Payroll expenses 
• Working capital  

Learn more about the cost of ownership here.

Please reference Item 7 of our Franchise Disclosure Document (FDD) for more information.

Everyone is in a different financial position before they invest in a franchise. If you need funding assistance, there are options to help you get started. Common public and private sources include: 

• Small Business Administration (SBA) Business Loans 
• Commercial Bank Loans 
• 401(K) Rollover for Business Start-Up (ROBS) 
• Crowdfunding 
• Home Equity Line of Credit 
• Unsecured Loans

For guidance, we recommend visiting your nearest SBA office. 

There are many advantages to choosing an established franchise like HomeWell Care Services over starting your own business, especially during and shortly after the process of launching your agency. Working with HomeWell Care Services affords you: 

• National name recognition and a trusted reputation 
• Support from experienced franchise representatives 
• Comprehensive onboarding plus marketing and sales training 
• An online platform to train staff and manage daily operations 

HomeWell establishes territories based on ZIP codes and overall population to ensure each owner has enough opportunity to grow without competing with neighboring franchises. A typical territory includes roughly 40,000 seniors within a population of about 300,000 people, though exact numbers may vary depending on market density and nearby HomeWell locations. 

When you speak with our franchise development team, we’ll review detailed demographic data to confirm that your territory can support long-term growth. We’ll also help you understand adjacent territories and future expansion options if you plan to scale your business over time. 

Your care team represents your brand in the community. Look for professionals with strong local ties—they’re often the most committed. During training, we’ll provide detailed guidance on building a great team as you launch your business.

Yes. We’ll discuss your long-term goals, including an exit plan, before you invest and continue to support you when the time comes to sell.

Earnings vary by market, services and marketing strategy. To learn more about potential income, contact our franchise development team at franchising@homewellcares.com.

Yes, but there are nuances to this process. You generally must register your business in each state where you operate a physical location or otherwise do business. Our team is happy to discuss this option with you.

Multi-unit franchising is common. However, while owning and servicing multiple units/territories can be more profitable, this results in a greater workload, so be sure you’re prepared to do so. 

Because of the nature of a franchisor and franchisee relationship, there are operational guidelines designed to protect you and the brand—all which help strengthen our national network of franchise owners.