Home Care Industry

Non-medical home care has become one of the fastest-growing and most rewarding franchise industries. See why now is the right time to get involved.

A growing market with lasting demand

Every day, nearly 10,000 Americans turn 65, a trend that will continue through 2030.¹ With about 40% of older adults needing daily assistance, demand for in-home support is rapidly outpacing supply.² Unlike spending tied to trends or fads, home care is a more constant sector: families will always prioritize the safety, independence, and well-being of their loved ones.

For franchisees, that means investing in an industry uniquely positioned for long-term growth. By providing non-medical services that bridge the gap between medical care and everyday living, home care franchises fulfill an essential role in their communities.

Source: 1. Georgetown Center for Retirement Initiatives. The Aging of America: A Changing Picture of Work and Retirement (2018). 2. Home Care Association of America. Caring for America’s Seniors: The Value of Home Care (2016)

How home care compares

When evaluating franchise opportunities, it's important to weigh risk, investment, and impact. Here's how home care stacks up against other industries:

Commercial and residential cleaning services

While large in size, the janitorial industry is highly saturated and sensitive to economic shifts. Home care, by contrast, generally experiences more steady demand.

Gyms and fitness centers

Fitness franchises generally require high startup costs for equipment and space, and consumer demand may fluctuate. Home care typically requires lower overhead and delivers consistent, essential services.

Healthcare franchises

Healthcare businesses such as urgent care centers and medical clinics often require specialized staffing and complex facilities. Non-medical home care presents a different ownership model that can allow individuals to enter the industry without a clinical background.

A chef in a white uniform and hat is plating food, smiling as he works. He is framed by a dark blue background with green outline icons of various foods and drinks, like a burger, noodles, produce, and a wine glass.

Restaurants

Foodservice franchises face high failure rates due to competition, shifting consumer preferences, and costly real estate. Home care provides a lower-barrier path to business ownership in a growing sector that is less dependent on external factors.

Connecting the dots in the care continuum

Home care doesn't operate in isolation — it plays a critical role in the broader health and aging landscape. HomeWell agencies bridge the gap between hospital, facility, and family care by:

Supporting safe discharges and recovery at home to help reduce costly hospital readmissions.
Partnering with hospice, home health providers, and physicians to complement medical care plans with essential daily living support.
Offering community education programs that raise awareness of risks like falls, heart disease, senior depression, and financial fraud.
Building trusted local partnerships with senior centers, rehabilitation facilities, and long-term care communities to ensure older adults receive the right support at every stage.

For franchisees, this means joining an industry where your business is not only needed but also indispensable — creating a ripple effect of positive outcomes across your community.

Impact beyond business

Choosing a home care franchise isn’t just about financial return — it’s about making a lasting impact. Franchise owners create meaningful jobs for caregivers, ease the burden on local families, and enable their clients to remain safely and comfortably in their homes. Unlike some other industries, success in home care is measured not only in revenue but also in the lives improved along the way.

Take the first step

Home care is a growing industry with meaningful impact. If you are exploring franchise ownership in this sector, we are here to help you understand what that journey could look like. Our team can walk you through the model, answer your questions, and help you determine whether HomeWell aligns with your goals and your vision for your future.

Fill out the form to get started or give us a call to speak with a member of our team.

Fill out the form or email us at franchising@homewellcares.com to connect with our team.