Discover (Phoenix)

Your Next Chapter Starts In Phoenix

Phoenix is one of the fastest-growing senior markets in the country, and a wide stretch of the Valley is open for HomeWell ownership. Find the territory that fits you and build an agency your community can count on.

Open territory across Tempe, Chandler, Gilbert and Mesa in the East Valley, each territory with at least 30,000 seniors
Structured training before you launch, and ongoing support after
Investment options designed to fit different starting points

Why Phoenix, and why now

Maricopa County is home to about 789,700 residents age 65 and older, and the county’s 4.69 million people make it the fourth most populous county in the U.S. Between 2010 and 2020, Arizona’s median age rose 3 years, tied for the biggest jump in the nation. Families here need care they can trust, and a national brand with proven systems gives you a head start.

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Every HomeWell territory is built around at least 30,000 seniors. Talk with our development team about where in the Phoenix area you’d like to build.

Explore Phoenix Territory

Metro population

5.2 million

People living in the Phoenix metro area

Growth

Top 3

Only two major U.S. metros grew faster in 2025

City size

5th

Largest city in the U.S., with about 1.67 million residents

Sources: U.S. Census Bureau, Vintage 2025 metro estimates and Vintage 2024 city estimates; Maricopa County figures via USAFacts (U.S. Census Bureau data); median age from ASU Office of the University Economist, 2020 Census Results for Arizona: Part 2 (June 2023).

The numbers behind a growing brand

franchisees in the HomeWell system*

active territories across the United States*

states being served by a HomeWell agency*

baby boomers turning 65 daily thru 2030**

*HomeWell Care Services Franchise Disclosure Document
**Alliance for Lifetime Income Report, January 10, 2024

What is the investment?

We've turned the franchise model on its head to give you options for taking charge of your entrepreneurial journey—starting with your initial investment. With two buying choices to pick from, we are confident you will find the right path to business ownership through HomeWell. Upon signing your franchise agreement and submitting your initial training fee, you can choose between the following:

Option one

Full Initial Franchise Fee

Our traditional buying option includes an initial franchise fee of $49,500, with an ongoing royalty rate of 6% and a 1% brand fund contribution.* The initial franchise fee must be paid in full within 120 days from the date of signing your franchise agreement.

Why choose this option:

You may prefer this option if you want a lower ongoing royalty structure and a more traditional investment approach. This option is also for those planning to purchase more than one territory.

Option two

Reduced Initial Franchise Fee with Elevated Royalty

You can opt for a reduced initial franchise fee of $15,000 prior to opening. In addition to the 1% brand fund contribution, franchisees selecting this option will pay an elevated royalty rate of 10% until gross revenue reaches $1.5 million, after which the standard royalty rate applies.**

Who may prefer this option:

This path may be considered by those looking to reduce upfront costs, while understanding that a higher royalty rate will apply during the early stages of business growth. This option is only available for a single territory.**

*Under the Full Initial Franchise Fee offering, franchisees pay a nonrefundable initial franchise fee of $49,500 plus a nonrefundable training fee of $5,000 (which includes initial training for up to 2 attendees) due upon signing the franchise agreement and 6% royalties plus a 1% brand fund contribution (or a minimum royalty fee, whichever is greater). See Items 5, 6, 7, and 11 of the 2026 FDD

**Qualified new franchisees who choose the reduced initial franchise fee option will pay a $15,000 initial franchise fee and a $5,000 nonrefundable initial training fee (for up to 2 attendees), with the training fee due upon signing the franchise agreement and the initial franchise fee due prior to opening. Franchisees will pay 10% royalties plus a 1% brand fund contribution (or a minimum royalty fee, whichever is greater) until reaching $1.5 million in gross revenue, after which the standard royalty rate of 6% plus a 1% brand fund contribution applies. This option is only available for a single territory and cannot be combined with any other incentive. See Items 5, 6, 7, and 11 of the 2026 FDD for additional terms and conditions.