Matt Balducci Named Senior Director of Franchise Services at HomeWell Franchising Inc.

Balducci Brings to HomeWell Over 10 Years of Business Consulting and Sales Experience

Burkburnett, TX January 29, 2021 – HomeWell Franchising Inc., one of the nation’s leading non-medical in-home care franchisors, welcomes Matt Balducci as Senior Director of Franchise Services to their company. In the newly created role, Balducci will be responsible for developing relationships with HomeWell’s franchisees, creating a franchise advisory process, and overseeing the franchise services team to aid overall franchisee success and satisfaction. Balducci is an accomplished sales and management professional with extensive knowledge in business consultation.

“We are excited to have Matt on board. This was a much-needed role as we have grown our owner base. Matt brings a tremendous amount of experience and talent to our team.  He has coached many owner-operators, teaching them to be more profitable while also improving their operations,” said Brandon Clifford, SVP of Development and Franchise Services.

Balducci most recently worked for Heartland Foods as the Regional Vice President of Sales where he doubled the region’s monthly revenue and built a new sales team. He has owned, operated, and sold multiple businesses including a franchise. In 2019, he gave 2 TEDx talks on stress management. Balducci attended the University of Illinois Urbana-Champaign earning a Bachelor of Arts Degree in Communications.

Balducci adds, “I look forward to being a part of a rapidly growing company and industry. I am extremely passionate about helping others attain their goals, while creating operational excellence for their business.”

Balducci will be supporting HomeWell’s franchisees in the various phases and facets of their business. As the franchise system grows, his expertise in business consulting will provide HomeWell’s owners consultative services to aid in their success.


HomeWell Franchising Inc. is the franchisor for HomeWell Care Services®, which provides personal care, companionship, and home maker services for seniors and other homebound individuals, so they can remain safely in the comfort of wherever they call home. HomeWell is committed to helping people live life more fully and offers special programs for fall prevention, post-medical care, and life-enrichment. Our franchise agencies serve over 3,000 clients annually helping them to fulfill a robust life.

HomeWell Franchising Inc. is a premier franchisor with over 40 open locations representing over 85 territories across the U.S. and Canada. The company has a strong pipeline of new agencies set to open. HomeWell has been recognized as a Franchise Business Review Top 100 low investment franchise and continually ranks on the Entrepreneur Franchise 500 list. For more information on HomeWell or to explore franchise opportunities, visit  or


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