{"id":83560,"date":"2026-09-24T15:11:23","date_gmt":"2026-09-24T15:11:23","guid":{"rendered":"https:\/\/homewellcares.com\/franchise\/?p=83560"},"modified":"2026-09-24T15:11:25","modified_gmt":"2026-09-24T15:11:25","slug":"homewells-svp-of-marketing-mishelle-payne-joins-the-art-of-franchise-marketing-podcast","status":"publish","type":"post","link":"https:\/\/homewellcares.com\/franchise\/franchising\/homewells-svp-of-marketing-mishelle-payne-joins-the-art-of-franchise-marketing-podcast\/","title":{"rendered":"HomeWell&#8217;s SVP of Marketing Mishelle Payne Joins The Art of Franchise Marketing Podcast"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">What does it take to build a trusted franchise brand in an increasingly complex marketing landscape? HomeWell SVP Mishelle Payne takes on that question in a new episode of <a href=\"https:\/\/netsertive.com\/podcasts\/franchise-marketing-brand-local-growth-data-ai-with-mishelle-payne\/\">Netsertive&#8217;s <em>The Art of Franchise Marketing<\/em> with host Erin Martin<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mishelle discusses how HomeWell&#8217;s rebrand helped expand its positioning beyond senior care. She also covers why brand consistency matters even more in the age of AI, and how franchise systems can balance corporate brand standards with the entrepreneurial needs of local owners.<\/p>\n\n\n\n<div style=\"max-width: 560px; margin: 0 auto;\">\n  <iframe style=\"width: 100%; aspect-ratio: 16 \/ 9; border: 0;\" src=\"https:\/\/www.youtube.com\/embed\/MVenBXZ8NUk?si=l3lh2k_ypyUPJOf_\" title=\"YouTube video player\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The conversation also digs into what&#8217;s driving local growth today: reviews, referral relationships, PR, localized content, data-driven partnerships, and AI-powered tools. Mishelle shares <a href=\"https:\/\/homewellcares.com\/franchise\/support-and-training\/\">how HomeWell equips franchisees with the resources, training, and technology<\/a> to build stronger community relationships and make smarter marketing decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re exploring home care franchise ownership, it&#8217;s a behind-the-scenes look at the brand and marketing support behind every HomeWell owner working to help aging adults stay safe and independent at home.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Curious what HomeWell ownership could look like for you? <a href=\"https:\/\/homewellcares.com\/franchise\/franchise-kit\/\" data-type=\"page\" data-id=\"81426\">Download the HomeWell Franchise Kit<\/a> to explore investment details, territory availability, and the support available to bring HomeWell to your community.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does it take to build a trusted franchise brand  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":83568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[12],"tags":[17],"class_list":["post-83560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchising","tag-franchising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>HomeWell&#039;s SVP of Marketing Mishelle Payne Joins The Art of Franchise Marketing Podcast | HomeWell Franchising | Open Your Home Care Franchise<\/title>\n<meta name=\"description\" content=\"HomeWell SVP Mishelle Payne joins The Art of Franchise Marketing podcast to talk brand building, local growth, data and AI in franchise marketing. 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