{"id":83498,"date":"2026-07-29T06:10:00","date_gmt":"2026-07-29T06:10:00","guid":{"rendered":"https:\/\/homewellcares.com\/franchise\/?p=83498"},"modified":"2026-07-28T19:55:15","modified_gmt":"2026-07-28T19:55:15","slug":"homewell-franchising-announces-exclusive-strategic-partnership-with-trella-health","status":"publish","type":"post","link":"https:\/\/homewellcares.com\/franchise\/news\/homewell-franchising-announces-exclusive-strategic-partnership-with-trella-health\/","title":{"rendered":"HomeWell Franchising Announces Exclusive Strategic Partnership with Trella Health"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>HomeWell agencies gain access to industry-leading market intelligence to strengthen referral development and role in the care continuum.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Burkburnett, Texas \u2014 July 29, 2026<\/strong>&nbsp;\u2014&nbsp;HomeWell Franchising, the franchisor of HomeWell Care Services, one of the nation\u2019s leading non-medical home care franchises, today announced an exclusive strategic partnership with Trella Health, a healthcare market intelligence platform that provides data-driven insights into referral patterns, provider connections, and post-acute care networks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through this new platform, HomeWell\u2019s franchise agencies will be better equipped to identify growth opportunities, strengthen healthcare relationships, and make more informed business development decisions within their local markets\u2014ultimately leading to higher-quality care.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;At HomeWell, we&#8217;re committed to providing our franchise owners with innovative tools and resources that help them grow strategically while better serving their clients and referral partners,&#8221; said Crystal Franz, CEO of HomeWell Franchising. &#8220;Trella Health gives them and their teams greater visibility into the care landscape surrounding their businesses, allowing for more focused outreach and meaningful relationships that support lasting growth.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As healthcare continues to evolve toward greater care coordination, accountability, decreased spending, and collaboration across settings, access to actionable insights is becoming increasingly important. Through this partnership, HomeWell agencies can better understand referral ecosystems and forge stronger relationships with care providers throughout their communities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That market intelligence helps franchise owners identify where collaboration is most needed. HomeWell&#8217;s Care Management model and Signature Programs\u2122 provide the framework for turning those insights into stronger partnerships across the care continuum and better client outcomes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;As healthcare becomes more collaborative across providers, care settings, and community-based services, HomeWell agencies need the ability to see where opportunities exist and engage more intentionally,\u201d said Michelle Cone, HomeWell\u2019s SVP of Industry Engagement. \u201cTrella helps our franchise owners better understand local provider networks and supports both stronger business development and deeper alignment with the care continuum.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike traditional business development tools, Trella Health provides claims-based intelligence that helps organizations better understand referral trends, discharge patterns, provider relationships, and opportunities for market penetration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We&#8217;re excited to partner with HomeWell and support their vision for helping franchise owners make more informed decisions through data and market intelligence,&#8221; said&nbsp;Jess Chew, Executive Vice President of Growth&nbsp;at Trella Health. &#8220;Together, we&#8217;re helping agencies better understand their markets, strengthen provider relationships, and uncover opportunities that enable sustainable growth.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About HomeWell Franchising:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HomeWell Care Services\u00ae, franchised by HomeWell Franchising LLC, provides personal care, companionship, and homemaker services for seniors and other homebound individuals, so they can remain safely in the comfort of wherever they call home. HomeWell is committed to helping people live life more fully and offers special programs for fall prevention, post-medical care, and life enrichment.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HomeWell Franchising LLC is a premier franchisor with over 120 locations representing more than 210 territories across the United States. The company has a strong pipeline of new agencies set to open. HomeWell has been recognized as a Franchise Business Review Top 100 low-investment franchise, an Inc. 5000 company, The&nbsp;Franchise Times Top 400\u00ae company, and consecutively ranked among the nation\u2019s top franchises in Entrepreneur magazine\u2019s Franchise 500\u00ae. For more information on HomeWell or to explore franchise opportunities, visit&nbsp;<a href=\"https:\/\/homewellcares.com\/?utm_source=pressrelease\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>HomeWell Care Services<\/strong><\/a>&nbsp;or&nbsp;<a href=\"https:\/\/homewellfranchising.com\/?utm_source=pressrelease\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>HomeWell Care Services Franchising<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For press inquiries, please contact:&nbsp;<br>Andrew Hurst, Communications Manager<br>817.203.8313,&nbsp;<a href=\"mailto:media@homewellcares.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>media@homewellcares.com<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For franchising opportunities, please contact:&nbsp;<br>Mike Condon, Chief Development Officer&nbsp;<br>817-916-8904,&nbsp;<a href=\"mailto:franchising@homewellcares.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>franchising@homewellcares.com<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HomeWell agencies gain access to industry-leading market intelligence to strengthen  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":83499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-83498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>HomeWell Franchising Announces Exclusive Strategic Partnership with Trella Health | HomeWell Franchising | Open Your Home Care Franchise<\/title>\n<meta name=\"robots\" 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