{"id":3505,"date":"2022-10-26T16:46:45","date_gmt":"2022-10-26T16:46:45","guid":{"rendered":"https:\/\/homewellfranchising.com\/?p=3505"},"modified":"2026-07-07T16:40:59","modified_gmt":"2026-07-07T16:40:59","slug":"homewell-owner-spotlight-susie-lerma","status":"publish","type":"post","link":"https:\/\/homewellcares.com\/franchise\/franchise-owner-spotlight\/homewell-owner-spotlight-susie-lerma\/","title":{"rendered":"HomeWell Owner Spotlight: Susie Lerma"},"content":{"rendered":"<p>\n\n\n<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"307\" class=\"wp-image-3510\" src=\"https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2022\/10\/SusieLerma_Spotlight_Temp-1900x570-1-1024x307.jpg\" alt=\"Franchisee Spotlight: Susie Lerma\" srcset=\"https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2022\/10\/SusieLerma_Spotlight_Temp-1900x570-1-66x20.jpg 66w, https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2022\/10\/SusieLerma_Spotlight_Temp-1900x570-1-177x53.jpg 177w, https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2022\/10\/SusieLerma_Spotlight_Temp-1900x570-1-200x60.jpg 200w, https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2022\/10\/SusieLerma_Spotlight_Temp-1900x570-1-300x90.jpg 300w, https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2022\/10\/SusieLerma_Spotlight_Temp-1900x570-1-320x96.jpg 320w, https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2022\/10\/SusieLerma_Spotlight_Temp-1900x570-1-400x120.jpg 400w, https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2022\/10\/SusieLerma_Spotlight_Temp-1900x570-1-460x138.jpg 460w, https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2022\/10\/SusieLerma_Spotlight_Temp-1900x570-1-540x162.jpg 540w, https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2022\/10\/SusieLerma_Spotlight_Temp-1900x570-1-600x180.jpg 600w, https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2022\/10\/SusieLerma_Spotlight_Temp-1900x570-1-669x201.jpg 669w, https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2022\/10\/SusieLerma_Spotlight_Temp-1900x570-1-700x210.jpg 700w, https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2022\/10\/SusieLerma_Spotlight_Temp-1900x570-1-768x230.jpg 768w, https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2022\/10\/SusieLerma_Spotlight_Temp-1900x570-1-800x240.jpg 800w, https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2022\/10\/SusieLerma_Spotlight_Temp-1900x570-1-940x282.jpg 940w, https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2022\/10\/SusieLerma_Spotlight_Temp-1900x570-1-1024x307.jpg 1024w, https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2022\/10\/SusieLerma_Spotlight_Temp-1900x570-1-1200x360.jpg 1200w, https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2022\/10\/SusieLerma_Spotlight_Temp-1900x570-1-1536x461.jpg 1536w, https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2022\/10\/SusieLerma_Spotlight_Temp-1900x570-1.jpg 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>\n\n\n<\/p>\n<p><em>After more than a decade serving clients at assisted living facilities, Susie Lerma came to a realization\u2014older adults live healthier, more fulfilling lives at home. Inspired to make a positive change for seniors in her community, she followed her moral compass to HomeWell, opening her agency in Crossville, Tennessee, during the summer of 2022.\u00a0<\/em><\/p>\n<p><em>We recently sat down with Susie to learn more about her journey and experience with HomeWell.<\/em><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Q: HOW HAS THE PROCESS BEEN SO FAR FOR YOU?<\/strong><\/h2>\n<p>A: Oh, I\u2019ve loved it. I\u2019ve heard so many HomeWell owners and other employees say that the environment feels nothing like corporate America, and I have to say\u2014I totally agree. I\u2019ve been experiencing the same thing. I love our corporate office. It truly feels like a team, as we all rely on each other\u2014the owners, the corporate office\u2014everyone.<\/p>\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Q: WHAT BROUGHT YOU TO CROSSVILLE, TENNESSEE, AND WHAT DO YOU ENJOY MOST ABOUT THE COMMUNITY?<\/strong><\/h2>\n<p>A: I bought property here a couple of years back and just fell in love with it. If you\u2019re a nature lover, it\u2019s such a beautiful landscape, and the people are so friendly. There\u2019s quite a large population of retirees and seniors in this area, and they\u2019re all so sweet and kind.<\/p>\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Q: WHAT IS YOUR BACKGROUND IN HOME CARE, AND WHAT LED YOU TO HOMEWELL?<\/strong><\/h2>\n<p>A: My background is in recreation, and I have 20 years of experience in that sector, including the YMCA and campus recreation. During that time, I worked with many seniors, and about ten years ago, I took an opportunity to provide marketing in the assisting living world, and I fell in love with it. However, I saw that most seniors would rather stay home during my time there. And after more years of experience in assisted living facilities and by simply looking at the data, I realized that older adults tend to live healthier lives when aging at home. So, I sought a change; I started checking out different home care providers.<\/p>\n<p>During this process, none felt like the right fit for me. Around this time, I was having conversations with an old work assistant, and she would rave about her new employer\u2014a home care company called HomeWell. She talked about how much she loved her owner and had never been treated so well\u2014all kinds of wonderful things. So, I decided to check it out. I spoke with several different HomeWell franchisees, and they all loved HomeWell\u2014which is quite rare. I haven\u2019t heard many franchise owners rave about their corporate office like that, so I was taken aback.<\/p>\n<p>Along with the family feel at HomeWell, I just love the concept of caring for your caregivers first so that they can extend the same level of care to your clients.<\/p>\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Q: WHAT IS THE \u201cWHY\u201d BEHIND YOUR BUSINESS? WHAT MOTIVATES YOU AS THE OWNER OF A HOME CARE BUSINESS?<\/strong><\/h2>\n<p>A: I want to help seniors stay at home\u2014that\u2019s important to me. Home care is something I genuinely believe in; I refuse to sell something I don\u2019t believe in because honesty and integrity are everything to me. I want our clients to receive the help they need to experience a healthy quality of life at home.<\/p>\n<p>Also, for my caregivers\u2014I know what it\u2019s like when you\u2019re working deep in the trenches, and it doesn\u2019t feel like your boss cares what you\u2019re doing. That\u2019s not how I want to do business. I want to run a company because I care about what\u2019s happening at all levels because I\u2019ve been there and know that feeling.<\/p>\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Q: WHAT DREW YOU TO WORKING WITH THE SENIOR POPULATION, AND WHAT DO YOU ENJOY ABOUT IT?<\/strong><\/h2>\n<p>A: I\u2019ve always been drawn to the senior population. Even in college, they let me start a class where I could teach swimming lessons to the elderly who had never even touched the water before, and I loved it. I\u2019ve said working with seniors is like working with living history books\u2014I love hearing their stories and gleaning from their insights. It\u2019s such an enjoyable and fascinating experience.<\/p>\n<p>In the last decade of my career, I\u2019ve become somewhat of a \u201csenior specialist.\u201d Looking to the future, I don\u2019t just want to be the \u201cbest in home care\u201d but also a vital connection to those in need. If a client needs medical care outside of home care services, I want to connect them with those who can help\u2014hospice, home health, dementia care\u2014anything they need.<\/p>\n<p><em>Do you want to build a business that makes a real difference like Susie? At HomeWell Care Services, our franchise owners are equipped with the <a href=\"https:\/\/homewellfranchising.com\/why-homewell\/training-and-support\/\">tools, resources, and support<\/a> to achieve their entrepreneurial dreams and invest in their communities. Take the first step by <\/em><a href=\"https:\/\/homewellfranchising.com\/franchise-kit\/\"><em>downloading our franchising kit today.<\/em><\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>After more than a decade serving clients at assisted living facilities, Susie Lerma came to a realization\u2014older adults live healthier, more fulfilling lives at home. Inspired to make a positive change for seniors in her community, she followed her moral compass to HomeWell, opening her agency in Crossville, Tennessee, during the summer of 2022.&nbsp;<\/p>\n","protected":false},"author":3,"featured_media":3510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-3505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchise-owner-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>HomeWell Owner Spotlight: Susie Lerma | HomeWell Franchising | Open Your Home Care Franchise<\/title>\n<meta name=\"description\" content=\"Discover the inspiring story of Susie Lerma, a successful Homewell franchise owner. 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