{"id":20287,"date":"2024-02-15T14:58:42","date_gmt":"2024-02-15T14:58:42","guid":{"rendered":"https:\/\/homewellfranchising.com\/?p=20287"},"modified":"2024-02-15T14:58:42","modified_gmt":"2024-02-15T14:58:42","slug":"homewell-franchising-celebrates-record-setting-results-from-2023","status":"publish","type":"post","link":"https:\/\/homewellcares.com\/franchise\/news\/homewell-franchising-celebrates-record-setting-results-from-2023\/","title":{"rendered":"HomeWell Franchising Celebrates Record-Setting Results from 2023"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/homewellfranchising.com\/wp-content\/uploads\/2024\/02\/2023-Year-in-Review-1-1024x307.jpeg\" alt=\"\" class=\"wp-image-20289\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Burkburnett, Texas \u2014 February 15, 2024 \u2014 With 2023 now in the books, HomeWell Franchising Inc., the franchisor of leading non-medical home care provider HomeWell Care Services, reflects on another record-breaking year marked by a series of significant milestones for the organization. Today, HomeWell released its 2023 franchise development and financial results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2023 Franchise Development Highlights:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>32 new owners signed<\/li>\n\n\n\n<li>35 new territories nationwide, including three acquired by expansion from existing owners<\/li>\n\n\n\n<li>18 new locations opened<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">2023 Annual Growth Financial Results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Corporate revenue growth increased by 25%<\/li>\n\n\n\n<li>System revenue growth increased by 22%<\/li>\n\n\n\n<li>Royalty revenue growth increased by 30%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s clear that 2023 was a pivotal chapter for us,\u201d said Crystal Franz, CEO of HomeWell Franchising. \u201cFrom 32 owners committing to join HomeWell\u2014the most signees in our organization\u2019s history\u2014to establishing new locations around the country, we accomplished many firsts, all of which were integral to our trajectory as a flourishing brand in the home care space.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HomeWell\u2019s Chief Financial Officer, Casey McCleskey, attributes the gradual increase in operating locations as a major contributing factor to the franchise\u2019s sustainable year-over-year revenue increases, which was especially evident last year. \u201cAs predicted, 2023 was the year we truly witnessed the fruits of our labor from the influx of signees in 2022. We had more than double the openings compared to 2022, finishing the year with a total of 67 operating agencies\u2014an over 30% increase compared to our 51 in 2022. And we expect these numbers to climb sharply in 2024.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since the introduction of the Zero-Initial-Franchise Fee in 2022\u2014HomeWell\u2019s alternative buying option\u2014McCleskey states that more qualified entrepreneurs have found HomeWell as the ideal opportunity to provide the flexibility they look for in business ownership with the support they need from a franchise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https:\/\/homewellfranchising.com\/blog\/homewell-introduces-zero-initial-franchise-fee-offer-for-new-owners\/\">New Owner $0 Initial Franchise Fee Introduced<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-homewell-s-expanding-footprint\"><strong>HomeWell\u2019s Expanding Footprint<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Building on the success of the Zero-Initial-Franchise-Fee, HomeWell introduced its <a href=\"https:\/\/homewellfranchising.com\/why-franchising\/convert-your-independent-agency\/\">new conversion initiative<\/a> in 2023. Mike Condon, HomeWell\u2019s Vice President of Franchise Development, explains that the franchise\u2019s brand resources and growing reputation now appeal not only to entrepreneurs starting their first business but also to owners of existing independent home care agencies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019ve always made it our mission to empower new owners to excel in this industry, and we want to extend that commitment to owners of existing agencies,\u201d said Condon. \u201cBy converting their independent home care businesses to HomeWell franchises, they can experience the confidence and security that come from joining a reputable brand, a collaborative network of owners who also want to see them succeed, and a corporate support team who will rally behind them throughout their entire lifecycle of business ownership.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HomeWell celebrated two conversions in 2023, with one in Fredericksburg, Virginia, and the second in Milwaukee\u2014its first franchise in Wisconsin to go along with signings in Alabama and Nevada, all three new states for the franchise slated to open in 2024. HomeWell also celebrated its first-ever openings in Illinois, Indiana, Maine, Minnesota, Missouri, and Mississippi. With locations launched in six new states last year, HomeWell completed 2023 with franchises in 33 states, a remarkable 65% increase compared to its 20 states by the end of 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur geographical footprint is expanding quickly,\u201d affirmed CEO Franz. \u201cYet, amid such growth, we have kept the focus on what makes us HomeWell. We know that the real success stories happen locally\u2014in the communities our agencies serve and in the homes of loved ones whom their families have entrusted to their care.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Franz explains that several locations scaled their businesses and set revenue records. Also, 21 agencies received Home Care Pulse&#8217;s &#8220;Best of Home Care&#8221; for 2024, a 75% increase from the 12 agencies awarded the previous year. Based on client and caregiver feedback throughout 2023, Home Care Pulse (HCP) recognized these franchises as best-in-class home care providers, ten of whom received &#8220;Employer of Choice,&#8221; one agency received &#8220;Leader in Training,&#8221; and three winning its most prestigious &#8220;Leader in Experience,&#8221; awarded only to the top 15% of all providers participating in HCP&#8217;s Experience Management Program.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c2023 was a year of accolades affirming HomeWell\u2019s growth strategy, but it was also a year we rolled up our sleeves as a franchisor to support our expanding network of owners,\u201d said Franz. \u201cWe launched our largest and most significant projects to date, both years in the making, including a revamped consumer website to enhance the online presence of each of our agencies and our proprietary learning system, Learning Lab, to elevate our onboarding and continuing professional education (CPE).\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-new-homewellcares-com\"><strong>A New HomeWellCares.com<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Launched on December 20, the franchise&#8217;s new consumer website boasts a fresh look, enhanced functionality, and an improved user experience for online visitors. For owners, the redesigned website offers a platform to showcase the distinctive qualities that define them as care providers in their communities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;\u201cAs a franchisor, our goals are always multi-faceted, and homewellcares.com was no exception,\u201d explains Mishelle Payne, HomeWell\u2019s Senior Vice President of Marketing. \u201cThroughout the process, we considered the diverse needs of our agencies, their partners in the care continuum, and the needs of our online visitors looking for home care. After meticulous research and development, the end result has surpassed our own expectations. Education is now a cornerstone of the site with curated content to help families navigate their care journey, and we successfully created a platform for our agencies to tell their compelling stories and grow their online presence.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking ahead, Payne envisions HomeWell\u2019s consumer website, including its nearly 70 agency sites, playing a pivotal role in the organization\u2019s future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https:\/\/homewellfranchising.com\/blog\/homewell-franchising-inc-launches-new-consumer-website-focused-on-education-support-and-user-experience\/\">HomeWell Franchising, Inc.\u00aeLaunches New Consumer Website Focused on Education, Support and User Experience<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dementia-care-support-and-learning-lab\"><strong>Dementia Care Support and Learning Lab<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">HomeWell also built upon its wide range of care offerings with its new <a href=\"https:\/\/homewellfranchising.com\/blog\/homewell-care-services-franchise-launches-dementia-care-specialty-program\/\">Dementia Care Support<\/a> program. The specialty care service\u2014launched in late September\u2014is tailored to seniors with dementia to help them manage its adverse effects, including memory retention and cognitive function.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAt HomeWell, our highest priority is always safety, a sentiment shared by the franchise\u2019s leadership and ownership across all our agencies and clearly reflected in our new Dementia Care Support,\u201d said RN Kara Holbert, Director of HomeWell\u2019s Client Services and Program Development. \u201cAs a result, this service is quite comprehensive to safeguard and protect the well-being of those we serve as we monitor the progression of their symptoms while promoting healthy daily routines and habits.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HomeWell\u2019s new Dementia Care Support arrived on the heels of another project led by HomeWell\u2019s Training and Brand Programs department. Learning Lab, HomeWell\u2019s new, proprietary learning management system (LMS), officially launched last April for use across the franchise system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhether new to home care or an industry veteran, our owners receive the information and insights they need from Learning Lab to build and scale a business that provides exceptional non-medical home care to families in their community,\u201d said Michelle Cone, Senior Vice President of HomeWell\u2019s Training and Brand Programs. \u201cLearning Lab is a key driver of our investment in our ownership and their staff and an incredible step forward for our franchise.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With virtual workshops, networking events and numerous on-the-job tools, Learning Lab is now the central hub for all of HomeWell\u2019s training, which includes onboarding and continuing professional development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HomeWell\u2019s Senior Director of Learning and a 25-year professional training veteran, Erika Ehlers, was tasked with enhancing the franchise\u2019s training system when she began her journey at HomeWell in January 2022. \u201cAs we continue to build and evolve what is available on Learning Lab, we will broaden the content for role-specific learning paths,\u201d she said. \u201cWe want to provide a deeper dive into topics that can help experienced owners and staff \u2018sharpen the saw\u2019 for their continuing development.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https:\/\/homewellfranchising.com\/blog\/homewell-launches-interactive-learning-management-system-for-its-franchise-system\/\">HomeWell Launches Interactive LMS for Its Franchise System<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About HomeWell Franchising:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HomeWell Care Services\u00ae, franchised by HomeWell Franchising Inc., provides personal care, companionship, and homemaker services for seniors and other homebound individuals so they can remain safely in the comfort of wherever they call home. HomeWell is committed to helping people live life more fully and offers special programs for fall prevention, post-medical care, and life enrichment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HomeWell Franchising Inc. is a premier franchisor with nearly 70 locations representing more than 100 territories across the United States. The company has a strong pipeline of new agencies set to open. HomeWell has been recognized as a Franchise Business Review Top 100 low-investment franchise, an Inc. 5000 company, and consecutively ranked among the nation\u2019s top franchises in Entrepreneur magazine\u2019s Franchise 500\u00ae. For more information on HomeWell or to explore franchise opportunities, visit&nbsp;<a href=\"https:\/\/homewellcares.com\/?utm_source=pressrelease\">HomeWell Care Services<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/homewellfranchising.com\/?utm_source=pressrelease\" target=\"_blank\" rel=\"noreferrer noopener\">HomeWell Care Services Franchising<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For press inquiries, please contact:<br>Andrew Hurst, Communications Manager<br>817.203.8313,&nbsp;<a href=\"mailto:media@homewellcares.com\">media@homewellcares.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For franchising opportunities, please contact:<br>Mike Condon, Vice President of Franchise Development<br>817-916-8904,&nbsp;<a href=\"mailto:franchising@homewellcares.com\">franchising@homewellcares.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With an expanding national footprint and remarkable revenue growth, HomeWell Franchising celebrates its 2023 franchise development and financial results.<\/p>\n","protected":false},"author":3,"featured_media":20288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-20287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>HomeWell Franchising Celebrates Record-Setting 2023 Results<\/title>\n<meta name=\"description\" content=\"Discover how HomeWell Franchising achieved record-setting results in 2023. 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