{"id":1560,"date":"2022-07-21T11:47:00","date_gmt":"2022-07-21T11:47:00","guid":{"rendered":"https:\/\/homewellfranchising.com\/?p=1560"},"modified":"2026-07-07T16:40:20","modified_gmt":"2026-07-07T16:40:20","slug":"homewell-owner-spotlight-mark-fratto","status":"publish","type":"post","link":"https:\/\/homewellcares.com\/franchise\/franchise-owner-spotlight\/homewell-owner-spotlight-mark-fratto\/","title":{"rendered":"HomeWell Owner Spotlight: Mark Fratto"},"content":{"rendered":"\n

July 21, 2022<\/p>\n\n\n\n

After years of working in home care, Mark Fratto felt he had the industry knowledge and practical experience to open an independent business. So why did he join HomeWell?<\/em><\/p>\n\n\n\n

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\u201cI was reluctant to join a franchise,\u201d says Mark Fratto, owner of HomeWell Care Services in Beverly Farms, MA<\/a>.<\/p>\n\n\n\n

\u201cI didn\u2019t want to be an owner strapped to my desk and crunching numbers because I think my best asset is being able to be out with the clients and the families and figuring out what they need.\u201d<\/p>\n\n\n\n

Mark\u2019s Calling<\/h2>\n\n\n\n

\u201cHome care felt like the next step<\/a> for me. My dad had cancer, and we cared for him at home. Prior to that, we cared for my grandmother at our house. If someone needed something, I would always drop what I was doing and help them out. I think I was born for this \u2014 I think it\u2019s a calling.\u201d<\/p>\n\n\n\n

\u201cI had previously worked for a large home care company where I was the general manager for about four years. When we decided to pursue our own business, I had all the pieces and experience needed for us to open a mom-and-pop shop.\u201d<\/p>\n\n\n\n

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