{"id":11160,"date":"2023-05-15T20:50:58","date_gmt":"2023-05-15T20:50:58","guid":{"rendered":"https:\/\/homewellfranchising.com\/?p=11160"},"modified":"2026-07-07T20:00:44","modified_gmt":"2026-07-07T20:00:44","slug":"due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott","status":"publish","type":"post","link":"https:\/\/homewellcares.com\/franchise\/franchising\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\/","title":{"rendered":"Due Diligence Pays Off for HomeWell Franchise Owner Danny Caldicott"},"content":{"rendered":"<p>HomeWell Franchisee Danny Caldicott recently sat down with Franchise Business Review (FBR) to explain what drew him to HomeWell&#8217;s franchising model and his experience as the owner of a home care agency. To read the original article from FBR, <a href=\"https:\/\/franchisebusinessreview.com\/post\/thorough-due-diligence-pays-off-for-homewell-care-services-franchisee-dan-caldicott\/\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a>.<\/p>\n<p>Click below to jump to the section you\u2019d like to read first.<\/p>\n<ul>\n<li><a href=\"#due\">Prioritizing a Due Diligence List<\/a><\/li>\n<li><a href=\"#support\">Support from HomeWell Care Services<\/a><\/li>\n<li><a href=\"#about\">About HomeWell Franchising<\/a><\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><strong>HomeWell Care Services Franchisee\u00a0Danny Caldicott<\/strong><br \/><strong>Natick, Massachusetts<\/strong><br \/><strong>Franchise Owner Since 2020<\/strong><br \/><strong>70 Employees<\/strong><\/p>\n<p>\n\n\n<\/p>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"11161\" class=\"wp-image-11161\" src=\"https:\/\/homewellfranchising.com\/wp-content\/uploads\/2023\/05\/DannyCaldicott-headshot-1024x899.jpg\" alt=\"\" \/><\/figure>\n<p>\n\n<\/p>\n<\/figure>\n<p>\n\n\n<\/p>\n<p>May 10, 2023 \u2014 Dan Caldicott spent over 25 years in branding and advertising, and his wife spent almost 30 years in adult learning and development. \u201cWe had no prior experience in the home care industry. That said, we came with many skill sets that easily translated into <a href=\"https:\/\/homewellfranchising.com\/blog\/five-steps-to-success-as-a-franchise-owner\/\">owning and operating our\u00a0Homewell\u00a0Care Services franchise<\/a>, including leading and motivating team members, project management, and listening with empathy\u2014which is critical when interacting with clients and their family members.\u201d<\/p>\n<p>\u201cWe were both at a transition point in our careers and considering what we wanted to do in the second half of our lives. We saw many friends looking for guidance to help their parents age gracefully and comfortably in a familiar environment, and that resonated with us.\u201d<\/p>\n<p>\u201cWe are not natural-born risk-takers or entrepreneurs. So, we needed a model to follow to gain the confidence to become business owners. We had always worked for someone else and knew this venture would require a different frame of mind.\u00a0Homewell\u2019s superior franchising model guided our efforts and calmed our nerves as we entered this new world of business ownership!\u201d<\/p>\n<p>\u201cI traveled quite a bit when I graduated college; India, Nepal, Pakistan, the open sea for a month without sight of land\u2026 It gave me a broad perspective on varied cultures. I learned there are many ways a society can be structured, and it always comes back to the people. That common thread of humanity so powerfully captured me. My year-long trek made me realize I wanted to do something to help American families and people from all over the world. Running a home care business empowers us with this precise opportunity.\u201d<\/p>\n<h2 id=\"due\" class=\"wp-block-heading\">Prioritizing a Due Diligence List<\/h2>\n<p>\u201cWhen researching opportunities, integrity was at the top of our criteria list. It is the starting point for all things. Nothing worthwhile can grow if you don\u2019t start with integrity.\u201d<\/p>\n<p>\u201cCommunication was number two. We think of Communication as the fuel of progress. Without a franchisor offering a communication style that would inform and support our learning, we would be in big trouble since we were starting at ground zero in healthcare and business building knowledge.\u201d<\/p>\n<p>\u201cOpportunity was number three. HomeWell had just rebranded and was relaunching with a youthful, energetic leadership team determined to be on the leading edge of industry offerings and bringing us along for the ride. This made us feel like every effort we made would be doubled by HomeWell.\u201d<\/p>\n<p>\u201cOrganic online research landed us on the FBR website and other sites that rated franchises across certain measures. This was part of the 30,000 feet education we needed to assess each business opportunity. FBR\u2019s website helped educate us on a high level, but also at a deeper level, to see how certain industries and brands would translate into our day-to-day lives and livelihood.\u201d<\/p>\n<p>\u201cFranchisee satisfaction played a huge role in our research and understanding of various brands. We needed to hear from satisfied franchisees to get comfortable with the idea. We had in-person meetings with franchisees, and we had Validation Calls with current owners. There was no off-limits topic, which gave the process transparency that was key for us to get the real deal of running a home care agency.\u201d<\/p>\n<p>\u201cWe also worked with a couple of business brokers which helped us to explore and learn. These brokers were integral to our process and served more so as mentors throughout the process.\u201d<\/p>\n<p>\u201cBelieving in the process was most important. Business set-up is not easy or quick. Having a belief and a confidence in the franchisor\u2019s methodology was key to keeping calm and staying the course. It\u2019s important to align your expectations of the franchisor with their expectations of you. Understand that nothing is going to happen without you making it happen. And yet, you have resources to make it happen.<\/p>\n<h2 id=\"support\" class=\"wp-block-heading\">Support from HomeWell Care Services<\/h2>\n<p>\u201cWe can communicate directly with the\u00a0Homewell\u00a0home office if things arise. We have a wealth of resources available on a corporate gateway with years of experience ready to pull up and reference whenever we need. We have regular weekly meetings with a Franchise Business Coach who knows our particular numbers and active business objectives. We have a family of fellow HomeWell owners who prove consistently willing to take time to talk through their experiences to our solve our challenges. We have corporate brand messaging efforts that spread the good word of HomeWell. We have regional and national meetings to feed our passion. Plus, there are learning opportunities organized by HomeWell regularly. We have partnership arrangements made easy. We also have ongoing software and IT support.\u201d<\/p>\n<p>\u201cMost of our community involvement has been partnering within the healthcare continuum. We work actively with physicians, visiting nurses, PT, OT, social workers, case managers, discharge planners, patient advocates, family financial advisors which enables the continuity of care with the help of other specialties.\u201d<\/p>\n<p>\u201cWe participate in Franchisee Satisfaction Surveys without question!\u00a0HomeWell\u00a0corporate genuinely values our input to improve the brand overall. They value us for input that will inform them of what we are experiencing in the field so that what they design or focus on building and creating for the system will be on point. Corporate knows they need us for honest feedback.\u201d<\/p>\n<p>\u201cWe are purpose-driven and one of our biggest purposes is to help caregivers and our clients. We like taking care of caregivers as much as caring for clients. This means we are in hot pursuit of the perfect triangle, when caregiver, client, and agency are all in sync, we\u2019re happy and thriving! When this is the case, magic is happening. We are very proud to be able to create this scenario in our organization.\u201d<\/p>\n<p>\u201cWe opened in March of 2020 right when Covid came on the scene. Looking back, I wish I had gone out in the field to sell for the first six months. That would have better prepared me for what followed. I recommend that any new owner put themselves to task on hitting the road and selling for a solid stint.\u201d<\/p>\n<p>\u201cWhen I get ready to head out the door to the office of my business, compared with previously working for someone else, the two feelings are distinctly different. I love helping people in need, guiding them, educating them, solving their challenges and giving them a path forward. As a business owner, I can give caregivers and clients peace of mind. We connect on big important things like health and family and what it means to be happy. Nothing else compares to that.\u201d<\/p>\n<p><div class=\"video-shortcode\"><iframe title=\"HomeWell Owner Spotlight: Danny Caldicott\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/FmGytpW456g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n<h2 id=\"about\" class=\"wp-block-heading\">About HomeWell Franchising:<\/h2>\n<p>HomeWell Care Services\u00ae, franchised by HomeWell Franchising Inc., provides personal care, companionship, and homemaker services for seniors and other homebound individuals, so they can remain safely in the comfort of wherever they call home. HomeWell is committed to helping people live life more fully and offers special programs for fall prevention, post-medical care, and life enrichment.<\/p>\n<p>HomeWell Franchising Inc. is a premier franchisor with over 50 locations representing more than 100 territories across the United States. The company has a strong pipeline of new agencies set to open. HomeWell has been recognized as a Franchise Business Review Top 100 low-investment franchise and an Inc. 5000 company. For more information on HomeWell or to explore franchise opportunities, visit\u00a0<a href=\"https:\/\/homewellcares.com\/?utm_source=pressrelease\" target=\"_blank\" rel=\"noreferrer noopener\">HomeWell Care Services<\/a>\u00a0or\u00a0<a href=\"https:\/\/homewellfranchising.com\/?utm_source=pressrelease\" target=\"_blank\" rel=\"noreferrer noopener\">HomeWell Care Services Franchising<\/a>.<\/p>\n<p>For press inquiries, please contact:<br \/>Andrew Hurst, Communications Manager<br \/>817.203.8313,\u00a0<a href=\"mailto:media@homewellcares.com\">media@homewellcares.com<\/a><\/p>\n<p>For franchising opportunities, please contact:<br \/>Mike Condon, Vice President of Franchise Development<br \/>817-916-8904,\u00a0<a href=\"mailto:franchising@homewellcares.com\">franchising@homewellcares.com<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>HomeWell Franchisee Danny Caldicott recently sat down with Franchise Business Review to explain what drew him to HomeWell and his experience as the owner of a home care agency. <\/p>\n","protected":false},"author":3,"featured_media":11342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[12],"tags":[16,17,18,20,24],"class_list":["post-11160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchising","tag-franchise-ownership","tag-franchising","tag-home-care","tag-home-care-franchise","tag-natick"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Due Diligence Pays Off for HomeWell Franchise Owner<\/title>\n<meta name=\"description\" content=\"Why would a branding &amp; advertising professional of over 25 years start a home care agency? Learn about Danny Caldicott&#039;s HomeWell journey here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/homewellcares.com\/franchise\/franchising\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Due Diligence Pays Off for HomeWell Franchise Owner Danny Caldicott\" \/>\n<meta property=\"og:description\" content=\"Why would a branding &amp; advertising professional of over 25 years start a home care agency? Learn about Danny Caldicott&#039;s HomeWell journey here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/homewellcares.com\/franchise\/franchising\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\/\" \/>\n<meta property=\"og:site_name\" content=\"HomeWell Franchising | Open Your Home Care Franchise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/homewellfranchise\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-15T20:50:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-07T20:00:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2023\/05\/FBR_DannyC-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrew Hurst\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrew Hurst\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/franchising\\\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/franchising\\\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\\\/\"},\"author\":{\"name\":\"Andrew Hurst\",\"@id\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/#\\\/schema\\\/person\\\/d648976b4cbce886f3ecd2e1f7bd1657\"},\"headline\":\"Due Diligence Pays Off for HomeWell Franchise Owner Danny Caldicott\",\"datePublished\":\"2023-05-15T20:50:58+00:00\",\"dateModified\":\"2026-07-07T20:00:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/franchising\\\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\\\/\"},\"wordCount\":1342,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/franchising\\\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/FBR_DannyC-scaled-1.jpg\",\"keywords\":[\"franchise ownership\",\"franchising\",\"home care\",\"home care franchise\",\"natick\"],\"articleSection\":[\"Franchising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/franchising\\\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/franchising\\\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\\\/\",\"url\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/franchising\\\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\\\/\",\"name\":\"Due Diligence Pays Off for HomeWell Franchise Owner\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/franchising\\\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/franchising\\\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/FBR_DannyC-scaled-1.jpg\",\"datePublished\":\"2023-05-15T20:50:58+00:00\",\"dateModified\":\"2026-07-07T20:00:44+00:00\",\"description\":\"Why would a branding & advertising professional of over 25 years start a home care agency? Learn about Danny Caldicott's HomeWell journey here.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/franchising\\\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/franchising\\\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/franchising\\\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\\\/#primaryimage\",\"url\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/FBR_DannyC-scaled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/FBR_DannyC-scaled-1.jpg\",\"width\":2560,\"height\":768,\"caption\":\"Due Diligence Pays Off for HomeWell Owner Danny Caldicott\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/franchising\\\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Due Diligence Pays Off for HomeWell Franchise Owner Danny Caldicott\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/#website\",\"url\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/\",\"name\":\"HomeWell Franchising | Open Your Home Care Franchise\",\"description\":\"Invest in a Home Care Franchise Opportunity like None Other.\",\"publisher\":{\"@id\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/#organization\"},\"alternateName\":\"HomeWell Franchising\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/#organization\",\"name\":\"HomeWell Care Services\",\"url\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/homewell_care_services_franchising_logo.jpeg\",\"contentUrl\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/homewell_care_services_franchising_logo.jpeg\",\"width\":200,\"height\":200,\"caption\":\"HomeWell Care Services\"},\"image\":{\"@id\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/homewellfranchise\",\"https:\\\/\\\/www.instagram.com\\\/homewellfranchising\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/homewell-care-services-franchising\\\/?viewAsMember=true\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/HomeWellFranchising\"],\"description\":\"The senior population is the fastest-growing market segment in the U.S., driving increased demand for in-home care. In the expanding field of home senior care, HomeWell Care Services offers the leading home care franchising opportunity to invest in your lucrative future. We provide unparalleled business resources, tools and programs to help generate leads and drive business for our business owners. Starting a business can be challenging. But we provide comprehensive training, industry education, innovative technology, and personalized support from experienced home care professionals, resulting in the fastest launches and the highest-grossing franchise owners in the industry.\",\"email\":\"franchising@homewellcares.com\",\"telephone\":\"+1 817-916-8904\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/homewellcares.com\\\/franchise\\\/#\\\/schema\\\/person\\\/d648976b4cbce886f3ecd2e1f7bd1657\",\"name\":\"Andrew Hurst\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d3f80fa825202ffbc9be8b0551f5cde54fc74283e9c0f5673acfdad668db861d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d3f80fa825202ffbc9be8b0551f5cde54fc74283e9c0f5673acfdad668db861d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d3f80fa825202ffbc9be8b0551f5cde54fc74283e9c0f5673acfdad668db861d?s=96&d=mm&r=g\",\"caption\":\"Andrew Hurst\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Due Diligence Pays Off for HomeWell Franchise Owner","description":"Why would a branding & advertising professional of over 25 years start a home care agency? Learn about Danny Caldicott's HomeWell journey here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/homewellcares.com\/franchise\/franchising\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\/","og_locale":"en_US","og_type":"article","og_title":"Due Diligence Pays Off for HomeWell Franchise Owner Danny Caldicott","og_description":"Why would a branding & advertising professional of over 25 years start a home care agency? Learn about Danny Caldicott's HomeWell journey here.","og_url":"https:\/\/homewellcares.com\/franchise\/franchising\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\/","og_site_name":"HomeWell Franchising | Open Your Home Care Franchise","article_publisher":"https:\/\/www.facebook.com\/homewellfranchise","article_published_time":"2023-05-15T20:50:58+00:00","article_modified_time":"2026-07-07T20:00:44+00:00","og_image":[{"width":2560,"height":768,"url":"https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2023\/05\/FBR_DannyC-scaled-1.jpg","type":"image\/jpeg"}],"author":"Andrew Hurst","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Andrew Hurst","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/homewellcares.com\/franchise\/franchising\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\/#article","isPartOf":{"@id":"https:\/\/homewellcares.com\/franchise\/franchising\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\/"},"author":{"name":"Andrew Hurst","@id":"https:\/\/homewellcares.com\/franchise\/#\/schema\/person\/d648976b4cbce886f3ecd2e1f7bd1657"},"headline":"Due Diligence Pays Off for HomeWell Franchise Owner Danny Caldicott","datePublished":"2023-05-15T20:50:58+00:00","dateModified":"2026-07-07T20:00:44+00:00","mainEntityOfPage":{"@id":"https:\/\/homewellcares.com\/franchise\/franchising\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\/"},"wordCount":1342,"commentCount":0,"publisher":{"@id":"https:\/\/homewellcares.com\/franchise\/#organization"},"image":{"@id":"https:\/\/homewellcares.com\/franchise\/franchising\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\/#primaryimage"},"thumbnailUrl":"https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2023\/05\/FBR_DannyC-scaled-1.jpg","keywords":["franchise ownership","franchising","home care","home care franchise","natick"],"articleSection":["Franchising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/homewellcares.com\/franchise\/franchising\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/homewellcares.com\/franchise\/franchising\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\/","url":"https:\/\/homewellcares.com\/franchise\/franchising\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\/","name":"Due Diligence Pays Off for HomeWell Franchise Owner","isPartOf":{"@id":"https:\/\/homewellcares.com\/franchise\/#website"},"primaryImageOfPage":{"@id":"https:\/\/homewellcares.com\/franchise\/franchising\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\/#primaryimage"},"image":{"@id":"https:\/\/homewellcares.com\/franchise\/franchising\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\/#primaryimage"},"thumbnailUrl":"https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2023\/05\/FBR_DannyC-scaled-1.jpg","datePublished":"2023-05-15T20:50:58+00:00","dateModified":"2026-07-07T20:00:44+00:00","description":"Why would a branding & advertising professional of over 25 years start a home care agency? Learn about Danny Caldicott's HomeWell journey here.","breadcrumb":{"@id":"https:\/\/homewellcares.com\/franchise\/franchising\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/homewellcares.com\/franchise\/franchising\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/homewellcares.com\/franchise\/franchising\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\/#primaryimage","url":"https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2023\/05\/FBR_DannyC-scaled-1.jpg","contentUrl":"https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2023\/05\/FBR_DannyC-scaled-1.jpg","width":2560,"height":768,"caption":"Due Diligence Pays Off for HomeWell Owner Danny Caldicott"},{"@type":"BreadcrumbList","@id":"https:\/\/homewellcares.com\/franchise\/franchising\/due-diligence-pays-off-for-homewell-franchise-owner-danny-caldicott\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/homewellcares.com\/franchise\/"},{"@type":"ListItem","position":2,"name":"Due Diligence Pays Off for HomeWell Franchise Owner Danny Caldicott"}]},{"@type":"WebSite","@id":"https:\/\/homewellcares.com\/franchise\/#website","url":"https:\/\/homewellcares.com\/franchise\/","name":"HomeWell Franchising | Open Your Home Care Franchise","description":"Invest in a Home Care Franchise Opportunity like None Other.","publisher":{"@id":"https:\/\/homewellcares.com\/franchise\/#organization"},"alternateName":"HomeWell Franchising","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/homewellcares.com\/franchise\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/homewellcares.com\/franchise\/#organization","name":"HomeWell Care Services","url":"https:\/\/homewellcares.com\/franchise\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/homewellcares.com\/franchise\/#\/schema\/logo\/image\/","url":"https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2025\/11\/homewell_care_services_franchising_logo.jpeg","contentUrl":"https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2025\/11\/homewell_care_services_franchising_logo.jpeg","width":200,"height":200,"caption":"HomeWell Care Services"},"image":{"@id":"https:\/\/homewellcares.com\/franchise\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/homewellfranchise","https:\/\/www.instagram.com\/homewellfranchising\/","https:\/\/www.linkedin.com\/showcase\/homewell-care-services-franchising\/?viewAsMember=true","https:\/\/www.youtube.com\/user\/HomeWellFranchising"],"description":"The senior population is the fastest-growing market segment in the U.S., driving increased demand for in-home care. In the expanding field of home senior care, HomeWell Care Services offers the leading home care franchising opportunity to invest in your lucrative future. We provide unparalleled business resources, tools and programs to help generate leads and drive business for our business owners. Starting a business can be challenging. But we provide comprehensive training, industry education, innovative technology, and personalized support from experienced home care professionals, resulting in the fastest launches and the highest-grossing franchise owners in the industry.","email":"franchising@homewellcares.com","telephone":"+1 817-916-8904"},{"@type":"Person","@id":"https:\/\/homewellcares.com\/franchise\/#\/schema\/person\/d648976b4cbce886f3ecd2e1f7bd1657","name":"Andrew Hurst","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d3f80fa825202ffbc9be8b0551f5cde54fc74283e9c0f5673acfdad668db861d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d3f80fa825202ffbc9be8b0551f5cde54fc74283e9c0f5673acfdad668db861d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d3f80fa825202ffbc9be8b0551f5cde54fc74283e9c0f5673acfdad668db861d?s=96&d=mm&r=g","caption":"Andrew Hurst"}}]}},"_links":{"self":[{"href":"https:\/\/homewellcares.com\/franchise\/wp-json\/wp\/v2\/posts\/11160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/homewellcares.com\/franchise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/homewellcares.com\/franchise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/homewellcares.com\/franchise\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/homewellcares.com\/franchise\/wp-json\/wp\/v2\/comments?post=11160"}],"version-history":[{"count":1,"href":"https:\/\/homewellcares.com\/franchise\/wp-json\/wp\/v2\/posts\/11160\/revisions"}],"predecessor-version":[{"id":83465,"href":"https:\/\/homewellcares.com\/franchise\/wp-json\/wp\/v2\/posts\/11160\/revisions\/83465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/homewellcares.com\/franchise\/wp-json\/wp\/v2\/media\/11342"}],"wp:attachment":[{"href":"https:\/\/homewellcares.com\/franchise\/wp-json\/wp\/v2\/media?parent=11160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/homewellcares.com\/franchise\/wp-json\/wp\/v2\/categories?post=11160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/homewellcares.com\/franchise\/wp-json\/wp\/v2\/tags?post=11160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}