Our Story<\/h1><\/div>From a caregiver\u2019s calling to record-breaking growth and nationwide expansion, discover the humble beginnings that shaped our approach to personalized in-home care.<\/p>\n<\/div><\/div><\/div>
![\"HomeWell](\"https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2025\/11\/OurStory.png\" "\\"HomeWell")
<\/span><\/div><\/div><\/div><\/div><\/div>The heart behind <\/span>HomeWell<\/span><\/h2><\/div>HomeWell's story began in 1996 when Joshua Hoffman, a devoted home care professional in Seattle, Washington, saw the profound impact that compassionate, personalized care had on the lives of his clients. Inspired to make a broader difference, he launched his own home care business, \"Hoffman's Home Helpers,\" with a clear purpose: to help seniors age with dignity, independence and safety\u2014right in the comfort of their own homes.<\/span>\u00a0<\/span><\/p>\nWith a strong belief in the value of personalized service, Hoffman developed the Life Enrichment Activities Program (LEAP), a cornerstone of HomeWell's care model that emphasized meaningful engagement and holistic well-being. His dedication to thoughtful, high-quality care laid the foundation for what would become one of the nation's leading non-medical home care franchises.<\/span>\u00a0<\/span><\/p>\nToday, HomeWell Care Services remains true to those founding principles\u2014empowering franchise owners across the country to bring trusted care and true compassion to their communities while building businesses that make a lasting impact.<\/span>\u00a0<\/span><\/p>\n<\/div><\/div><\/div>![\"The](\"https:\/\/homewellcares.com\/franchise\/wp-content\/uploads\/2025\/10\/HeartBehindHomeWell.png\" "\\"The")
<\/span><\/div><\/div><\/div><\/div><\/div>Our journey through the years<\/span><\/span><\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>1996-2003<\/span><\/span><\/h3><\/div>A caregiver's calling becomes a franchise<\/span><\/span>\u00a0<\/span><\/p>\n<\/div><\/div><\/div>- <\/i><\/span>\n
Joshua Hoffman launches \"Hoffman's Home Helpers\" in Seattle<\/span><\/span>\u00a0<\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
The Life Enrichment Hobbies Adventure & Activities Program (rebranded in 2015 to Life Enrichment Activities Program) is created as a key service differentiator<\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
Hoffman's Helpers is rebranded as <\/span>HomeWell<\/span> Senior Care in 2002<\/span><\/span>\u00a0<\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
HomeWell begins franchising in 2003<\/span><\/span>\u00a0<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>2004\u20132018<\/span><\/span><\/h3><\/div>System expansion with steady growth<\/span><\/span><\/p>\n<\/div><\/div><\/div>- <\/i><\/span>\n
Our franchise network starts to steadily expand its footprint across North America<\/span><\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
Support systems continue to develop and improve, laying a solid foundation for HomeWell’s long-term growth<\/span><\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
HomeWell furthers its reputation as a trusted provider of non-medical home care services<\/span><\/span> across numerous states<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>2018\u20132019<\/span><\/span><\/h3><\/div>A strategic shift and rebrand<\/span><\/span><\/p>\n<\/div><\/div><\/div>- <\/i><\/span>\n
Bruce Haase, former CEO of WoodSpring Hotels and Extended Stay America, acquires majority ownership and initiates a brand assessment to better understand consumer needs<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Rebranded as HomeWell Care Services in 2019, reflecting a broader care population and introducing a new brand identity, promise, and positioning<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
HomeWell’s rebrand, including the development of a revamped consumer website and Marketing Hub, a proprietary brand resource platform for franchise agencies, earns industry acclaim with an Aspect Award from Home Health Care News in 2021<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>2020\u20132023<\/span><\/span><\/h3><\/div>Innovation and acceleration<\/span><\/span><\/p>\n<\/div><\/div><\/div>- <\/i><\/span>\n
Launched Signature Programs GoHomeWell\u2122 Post-Medical Care and SureStep\u2122 Fall Prevention and significantly enhanced our LEAP\u2122 Life Enrichment program <\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
Achieved 138% system growth, expanding into 30+ states with 80+ franchise owners and 160+ territories<\/span><\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
Strengthened brand leadership\u2014welcoming hospitality executive Doug Geoga to the Board of Directors<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Earned the prestigious Silver Stevie\u00ae Award for our new consumer website<\/span><\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>2025<\/span>-present day<\/span><\/h3><\/div>Key milestones and new ownership<\/span><\/p>\n<\/div><\/div><\/div>- <\/i><\/span>\n
In 2024, we s<\/span>urpasse<\/span>d<\/span> 100 operating franchises<\/span>\u2014a key milestone in <\/span>HomeWell\u2019s<\/span> growth journey<\/span><\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
Unveiled a new and improved Marketing Hub years in the making and relaunched GoHomeWell\u2122 with tools to track readmission rates and improve care outcomes<\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
Formed the Franchise Advisory Council (FAC) with elected agency representatives<\/span><\/span>
From a caregiver\u2019s calling to record-breaking growth and nationwide expansion, discover the humble beginnings that shaped our approach to personalized in-home care.<\/p>\n<\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div>The heart behind <\/span>HomeWell<\/span><\/h2><\/div>HomeWell's story began in 1996 when Joshua Hoffman, a devoted home care professional in Seattle, Washington, saw the profound impact that compassionate, personalized care had on the lives of his clients. Inspired to make a broader difference, he launched his own home care business, \"Hoffman's Home Helpers,\" with a clear purpose: to help seniors age with dignity, independence and safety\u2014right in the comfort of their own homes.<\/span>\u00a0<\/span><\/p>\nWith a strong belief in the value of personalized service, Hoffman developed the Life Enrichment Activities Program (LEAP), a cornerstone of HomeWell's care model that emphasized meaningful engagement and holistic well-being. His dedication to thoughtful, high-quality care laid the foundation for what would become one of the nation's leading non-medical home care franchises.<\/span>\u00a0<\/span><\/p>\nToday, HomeWell Care Services remains true to those founding principles\u2014empowering franchise owners across the country to bring trusted care and true compassion to their communities while building businesses that make a lasting impact.<\/span>\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div>Our journey through the years<\/span><\/span><\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>1996-2003<\/span><\/span><\/h3><\/div>A caregiver's calling becomes a franchise<\/span><\/span>\u00a0<\/span><\/p>\n<\/div><\/div><\/div>- <\/i><\/span>\n
Joshua Hoffman launches \"Hoffman's Home Helpers\" in Seattle<\/span><\/span>\u00a0<\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
The Life Enrichment Hobbies Adventure & Activities Program (rebranded in 2015 to Life Enrichment Activities Program) is created as a key service differentiator<\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
Hoffman's Helpers is rebranded as <\/span>HomeWell<\/span> Senior Care in 2002<\/span><\/span>\u00a0<\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
HomeWell begins franchising in 2003<\/span><\/span>\u00a0<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>2004\u20132018<\/span><\/span><\/h3><\/div>System expansion with steady growth<\/span><\/span><\/p>\n<\/div><\/div><\/div>- <\/i><\/span>\n
Our franchise network starts to steadily expand its footprint across North America<\/span><\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
Support systems continue to develop and improve, laying a solid foundation for HomeWell’s long-term growth<\/span><\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
HomeWell furthers its reputation as a trusted provider of non-medical home care services<\/span><\/span> across numerous states<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>2018\u20132019<\/span><\/span><\/h3><\/div>A strategic shift and rebrand<\/span><\/span><\/p>\n<\/div><\/div><\/div>- <\/i><\/span>\n
Bruce Haase, former CEO of WoodSpring Hotels and Extended Stay America, acquires majority ownership and initiates a brand assessment to better understand consumer needs<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Rebranded as HomeWell Care Services in 2019, reflecting a broader care population and introducing a new brand identity, promise, and positioning<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
HomeWell’s rebrand, including the development of a revamped consumer website and Marketing Hub, a proprietary brand resource platform for franchise agencies, earns industry acclaim with an Aspect Award from Home Health Care News in 2021<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>2020\u20132023<\/span><\/span><\/h3><\/div>Innovation and acceleration<\/span><\/span><\/p>\n<\/div><\/div><\/div>- <\/i><\/span>\n
Launched Signature Programs GoHomeWell\u2122 Post-Medical Care and SureStep\u2122 Fall Prevention and significantly enhanced our LEAP\u2122 Life Enrichment program <\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
Achieved 138% system growth, expanding into 30+ states with 80+ franchise owners and 160+ territories<\/span><\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
Strengthened brand leadership\u2014welcoming hospitality executive Doug Geoga to the Board of Directors<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
Earned the prestigious Silver Stevie\u00ae Award for our new consumer website<\/span><\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>2025<\/span>-present day<\/span><\/h3><\/div>Key milestones and new ownership<\/span><\/p>\n<\/div><\/div><\/div>- <\/i><\/span>\n
In 2024, we s<\/span>urpasse<\/span>d<\/span> 100 operating franchises<\/span>\u2014a key milestone in <\/span>HomeWell\u2019s<\/span> growth journey<\/span><\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
Unveiled a new and improved Marketing Hub years in the making and relaunched GoHomeWell\u2122 with tools to track readmission rates and improve care outcomes<\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
Formed the Franchise Advisory Council (FAC) with elected agency representatives<\/span><\/span>
HomeWell's story began in 1996 when Joshua Hoffman, a devoted home care professional in Seattle, Washington, saw the profound impact that compassionate, personalized care had on the lives of his clients. Inspired to make a broader difference, he launched his own home care business, \"Hoffman's Home Helpers,\" with a clear purpose: to help seniors age with dignity, independence and safety\u2014right in the comfort of their own homes.<\/span>\u00a0<\/span><\/p>\n With a strong belief in the value of personalized service, Hoffman developed the Life Enrichment Activities Program (LEAP), a cornerstone of HomeWell's care model that emphasized meaningful engagement and holistic well-being. His dedication to thoughtful, high-quality care laid the foundation for what would become one of the nation's leading non-medical home care franchises.<\/span>\u00a0<\/span><\/p>\n Today, HomeWell Care Services remains true to those founding principles\u2014empowering franchise owners across the country to bring trusted care and true compassion to their communities while building businesses that make a lasting impact.<\/span>\u00a0<\/span><\/p>\n<\/div><\/div><\/div> A caregiver's calling becomes a franchise<\/span><\/span>\u00a0<\/span><\/p>\n<\/div><\/div><\/div> Joshua Hoffman launches \"Hoffman's Home Helpers\" in Seattle<\/span><\/span>\u00a0<\/span><\/p>\n<\/div><\/li> The Life Enrichment Hobbies Adventure & Activities Program (rebranded in 2015 to Life Enrichment Activities Program) is created as a key service differentiator<\/span><\/p>\n<\/div><\/li> Hoffman's Helpers is rebranded as <\/span>HomeWell<\/span> Senior Care in 2002<\/span><\/span>\u00a0<\/span><\/p>\n<\/div><\/li> HomeWell begins franchising in 2003<\/span><\/span>\u00a0<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div> System expansion with steady growth<\/span><\/span><\/p>\n<\/div><\/div><\/div> Our franchise network starts to steadily expand its footprint across North America<\/span><\/span><\/p>\n<\/div><\/li> Support systems continue to develop and improve, laying a solid foundation for HomeWell’s long-term growth<\/span><\/span><\/p>\n<\/div><\/li> HomeWell furthers its reputation as a trusted provider of non-medical home care services<\/span><\/span> across numerous states<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div> A strategic shift and rebrand<\/span><\/span><\/p>\n<\/div><\/div><\/div> Bruce Haase, former CEO of WoodSpring Hotels and Extended Stay America, acquires majority ownership and initiates a brand assessment to better understand consumer needs<\/p>\n<\/div><\/li> Rebranded as HomeWell Care Services in 2019, reflecting a broader care population and introducing a new brand identity, promise, and positioning<\/p>\n<\/div><\/li> HomeWell’s rebrand, including the development of a revamped consumer website and Marketing Hub, a proprietary brand resource platform for franchise agencies, earns industry acclaim with an Aspect Award from Home Health Care News in 2021<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div> Innovation and acceleration<\/span><\/span><\/p>\n<\/div><\/div><\/div> Launched Signature Programs GoHomeWell\u2122 Post-Medical Care and SureStep\u2122 Fall Prevention and significantly enhanced our LEAP\u2122 Life Enrichment program <\/span><\/p>\n<\/div><\/li> Achieved 138% system growth, expanding into 30+ states with 80+ franchise owners and 160+ territories<\/span><\/span><\/p>\n<\/div><\/li> Strengthened brand leadership\u2014welcoming hospitality executive Doug Geoga to the Board of Directors<\/p>\n<\/div><\/li> Earned the prestigious Silver Stevie\u00ae Award for our new consumer website<\/span><\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div> Key milestones and new ownership<\/span><\/p>\n<\/div><\/div><\/div> In 2024, we s<\/span>urpasse<\/span>d<\/span> 100 operating franchises<\/span>\u2014a key milestone in <\/span>HomeWell\u2019s<\/span> growth journey<\/span><\/span><\/p>\n<\/div><\/li> Unveiled a new and improved Marketing Hub years in the making and relaunched GoHomeWell\u2122 with tools to track readmission rates and improve care outcomes<\/span><\/p>\n<\/div><\/li> Formed the Franchise Advisory Council (FAC) with elected agency representatives<\/span><\/span><\/span><\/div><\/div><\/div><\/div><\/div>Our journey through the years<\/span><\/span><\/h2><\/div><\/div><\/div><\/div><\/div>
1996-2003<\/span><\/span><\/h3><\/div>
2004\u20132018<\/span><\/span><\/h3><\/div>
2018\u20132019<\/span><\/span><\/h3><\/div>
2020\u20132023<\/span><\/span><\/h3><\/div>
2025<\/span>-present day<\/span><\/h3><\/div>